About Robo-advice

About Robo-advice

Robo-advice critics are missing the big picture Robo-advice is evolving at such a rapid rate that it’s not been well defined as of yet. Without a standard definition, many people have made assumptions about what it is or isn’t without understanding the concept and purpose. The research that informed the development and communication around our new Guru model was the 2015 Robo-Advice Benchmarking Report from Ernst & Young. They concluded that robo-advice can take one of three forms: guided and facilitated (either face-to-face or remotely), self-service and automated investment. Much…